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438 - FIRST KEYNOTE SESSION: Hip Hop Architecture – Michael Ford, Assoc. AIA

• Michael Ford, Assoc. AIA | BrandNu Design
Date: 11/10/2017 | Time: 8:00 AM - 9:00 AM
Room: Ballroom ABC
LUHs: 1 | HSW: No | ADA: No | GBCI: No | SD: No
Capacity: Unlimited
Through October 02: $0.00
Through November 03: $0.00
Onsite November 03: $0.00

Hip hop has established itself as a gravitas culture that crosses borders of race, ethnicity, class, and professions through its four foundational elements: MCing, DJing, Graffiti, and Breaking. Members of the hip hop generation carry the residue of the culture into all spaces they inhabit, and their individual works are seasoned with its flavor. The practice of architecture is not exempt.

Michael Ford is dedicated to stimulating cross-disciplinary discourse between architectural practitioners, students, and residents on the social  and cultural implications of architecture and urban planning on its inhabitants. Ford’s lecture, “Hip Hop Architecture,” uses three interconnected realms — education, practice, and media — to expose the subconscious roles of celebrated modernist architects and urban planners in the creation of the environments which necessitated hip hop’s birth. Ford’s multimedia lecture format uses music videos and a live DJ to extract hip hop lyric samples as dialogue, commentary, and counterpoints to popular architectural history and theory. The juxtaposition establishes hip hop culture as Modernism’s post occupancy evaluation.

Ford details Le Corbusier’s musings on African American culture, specifically the music, which suggested the culture’s intermingling with architecture would bolster the architectural profession. His lecture highlights the built and theoretical works of designers pursuing this synthesis. Among the projects shown are the collaborative works of iconic hip hop entertainers such as Pharrell Williams, Ice Cube, and Kanye West with various architects, designers, and academic institutions around the world. The goals of the lecture are: to raise the cultural awareness of architectural practitioners; raise the visibility of the profession among underrepresented communities; and to propose an area of study that increases the recruitment and retention rates of underrepresented students in schools of architecture.

About Michael Ford, Assoc. AIA
Michael Ford is from Detroit, where he received his masters of architecture from the University of Detroit Mercy. Also known as the "Hip Hop Architect,” Ford has worked as a designer at Hamilton Anderson Associates in Detroit, an adjunct professor at his alma mater, and as a designer at Flad Architects in Madison, Wisconsin. Currently, Ford is a instructor in the architecture program at Madison College, and co-founder of The Urban Arts Collective, where he created and conducts The Hip Hop Architecture Camp with the mission to increase the number of minorities in architecture and urban planning. He is also working with hip hop pioneers such as the legendary Kurtis Blow as he leads the design of the Universal Hip Hop Museum.

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